Have you ever felt like you have lost control of the customer relationship, and despite your best efforts, at any point you can lose the love of your clients. For example you have a great client for 3 years for
In the marketing world advertising gurus like to throw around big words like “branding” and “positioning”. Are those only for the big corporations like Starbucks or GM? Nope. Everyone can have a brand and — as a small company –